Our Impression of Afternoon Swim by Louis Vuitton

Les Colognes Louis Vuitton is the new line of the Les Parfums Louis Vuitton collection that comes out in April 2019. Perfumer Jacques Cavallier Belletrud signed all creations of this house. The three fresh, cologne-like scents (in EDP concentration) are named Sun Song, Cactus Garden and Afternoon Swim. Louis Vuitton collaborated with L.A.-based artist Alex Israel, who designed the outer packaging of the new fragrances. The flacons and boxes come in a bright yellow, green and blue, with drawings of a sun, a cactus and a wave. Afternoon Swim is a "full of energy" scent, with orange, bergamot and mandarin. "I wanted a shot of vitamin C in the fragrance, something full of energy," explained Cavallier Belletrud.